What’s wrong with big tutoring companies?  I couldn’t quite put my finger on it for the longest time.  Then, this morning, it finally hit me, and I ran to the Bodsat Blog to get it down.

The thing is, some of these folks are colleagues, nice people, truly, and some very good ideas there. To say nothing of solid execution on a successful business model.

But then I saw this post on LinkedIn, seeking “recent grads” —
2015 06 LinkedIn
— and something snapped into focus for me.

I did a bit more clicking, and found:

  • Recent grads wanted (i.e. we want cheap labor, not professionals)
  • Available to tutor at least through December 2015 (i.e. this job is a waystation, not a career)
  • Work between 5 and 20 hours per week (i.e. this job doesn’t require much focus)
  • Higher rates for premium locations (i.e. you’re a commodity, paid for your location rather than for your effectiveness)

A big company is successful for itself: it gets lots of “good-enough” tutors to lots of kids.

But small firms and lone experts are successful for the families we serve.

As a result, our kids are changed, because we take self-improvement seriously. This has been our careers and our reputation for over a decade. This is not some summer job.

Bodsat Prep and our colleagues at the Summit really are better where it matters.

Who’s working with your son or daughter?

students



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